Haier A2FE735CXJ 12.4 Cu. Ft. Bottom Freezer Stainless Steel First Impressions Review
Haier's new second generation "3D" fridges definitely seems to be worth the wait.
American consumers may know Haier more as a budget appliance manufacturer, but to the rest of the world, this company is one of the biggest movers and shakers in the industry. Given the fact that they happen to be, for instance, the largest manufacturer of refrigerators in the world today—yes, folks, they even sell more than Whirlpool when it comes to the international market—and the amount of fascinating new technology that was on display at the IFA showroom floor, we can only hope that we’ll be able to see more products like this on our side of the Atlantic…or Pacific, depending on your perspective.
One of the most exciting product lines that we saw included the Haier A2FE735CXJ, a member of the second generation of what they call “3D” fridges. Now, before you start scratching your heads and imagining projections of already-three-dimensional objects shooting out into the middle of your kitchen, let us clarify: “3D” stands for “3 Doors.” Yeah, you read that right. It's groan-inducing, but that's marketing for you. Bad names aside, Haier was apparently the first company to come up with a refrigerator design that had not one pull-out freezer drawer, but two: the first generation of these products came out three years ago, and the second generation (of which this product is a member) was just released in Europe at the beginning of this past July with an average retail price of €900 (approximately $1132).
The guiding principle behind the new generation of fridges centers on the effects of two new pieces of technology: Haier's digital inverter compressor and the five sensors used to monitor internal temperatures.
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