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Molson built a beer fridge only Canadians can open, then placed them across Europe. Because diplomacy.
Canadians are known for a lot of things, but their love of beer is often overlooked, and criminally so. In fact, Canadians like their beer so much that Molson developed a beer fridge that only Canadians can open. Literally.
Last spring, the Montreal-based brewing giant placed a series of specialized refrigerators at locations throughout Europe. Each one included instructions to Canadian tourists to scan their passports; doing so would unlock the fridge and welcome all in the vicinity to a cold beer—likely improving European-Canadian relations in the process.
The fridges—located in England, France, and Belgium—are equipped with a modified webcam set to recognize only passports from the 10 provinces and 3 maple leaf territories of Canada. And, according to Business Insider, more could be headed to next year's Olympic games in Sochi, Russia.
While we realize this whole thing was just a nifty, heartwarming commercial about crossing borders and feeling the oneness of humanity over a frosty brew or something, we want one. For America.
Credit to the marketing firm Rethink for coming up with the idea. Here’s a video on how the participants built the Canada-only beer fridge.
[Via: Business Insider]