Hisense is a massive Chinese manufacturer that cranks out everything from mobile phones to large appliances. But if you live in the U.S. and haven't bought an inexpensive TV lately, the brand name probably hasn't been on your radar.
The company's new marketing campaign for American consumers is leaning into that unfamiliarity: Hisense is introducing itself as "the biggest company you've never heard of."
While its TVs have been on sale in the U.S.
|Fridge Capacity||14.7 Cu. Ft.|