Anyone who's struggled to schlepp a thirty-rack of Miller High Life home from the local beer joint might start to feel some phantom back pain when they drink in this picture of a 1,000 pack of the Finnish beer Keisari Lager.
That's right—for some insane reason, a 1,000-pack of beer is currently on sale in a store somewhere in Finland.
The stunt appears to be a direct response to Karjala, another Finnish brewery, that recently released a 100-pack of beer. You can read all about the 100-pack of Karjala beer here, in an article that ends with this prescient closing line:
Expect Miller or some other beer brand to up the ante with a 1000-Pack sometime soon.
That's right, folks—we've got ourselves a good old fashioned beer arms race brewing. At least, that's what we think is going on here. To be perfectly honest, Google Translate only gets us so far when it comes to making sense of all this.
A second picture of the 1,000-pack of Keisari Lager that surfaced on Reddit reveals its price tag: just over 2,000 euros (or $2,340 USD, given the current exchange rate). That's a heck of a lot of coin to drop on some cheap beer.
Good luck getting it home, too—if someone ends up actually taking advantage of this "deal," they'll probably need to supply their own pallet, their own polyethylene stretch wrap, and their own moving truck.
And if you do get it all home successfully, you'd better be prepared to throw the biggest rager your neighborhood's ever seen. We'll be eagerly awaiting our invitation. Apparently, Finland is quite nice this time of year.